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Fashion: From Concept to Consumer (9th Edition)
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Manufacturer: Prentice Hall
List Price: $98.67
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An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!
PRODUCT DESCRIPTIONS:
Binding: Hardcover
Dewey Decimal Number: 687
EAN: 9780131590335
ISBN: 0131590332
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 496
Publication Date: 2007-10-07
Publisher: Prentice Hall
Studio: Prentice Hall
SIMILAR ITEMS:
• The Business of Fashion, Designing, Manufacturing and Marketing: Designing, Manufacturing, and Marketing
• The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business
• Textiles (10th Edition)
• Fashion For Profit
• The Fairchild Dictionary of Fashion
CUSTOMER REVIEWS:
great book -
It's a great book.. I will definitley recommend to everyone who wants start your own fashion line...
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thoroughly covered material -
I used this textbook in a college course called Survey of the Fashion Industry. The text covers all aspects of merchandising, with a strong focus on fashion design (entire chapters on textiles, etc). Good photos and lots of material!
Fashion : From Concept to Consumer (8th Edition) by Gini Stephens Frings [Hardcover] -
Quality book. Received in a timely manner.
The best -
Plain and simple this is the best fashion book to study!
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Want To Understand The Fashion Biz?! -
"From Concept to Consumer" is the first book I recommend to people who are truly interested in the business of fashion. Even though the book is a textbook it is an easy and fast read. One of the best features of this book is the sequential order format. The author takes you step by step through the development of the fashion process BEFORE a single garment is made by briefly describing fashion forcasting, research, color, fabric and trend analysis. The next process explains how raw materials for fabrics are chosen, processed and produced into textiles. Learn about the marketing of these textiles on the international market and to major apparel manufacturers. All of this takes place before the designer even starts to design a collection! Take a look inside the channels of garment distribution and on to us the consumer. This book provides a realistic insiders view in to the industry which is often glamorized by high profile designers and media spokespeople. Folks the business of fashion is a solid industry just like any other and in my opinion even more interesting than all the fluff and the sizzle.
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